#Aldi #ChristmasShopping [#Spain](<https://spainnews.co.uk/hashtag/spain>) #Budgeting #RetailTrends



# Aldi report: 71% of Spanish homes shop early

11 November 2026 at 16:55

> A study reveals most households buy Christmas food early to manage budgets, with many opting for store brands and items under five euros.

A new report from Aldi, based on a survey of 1,300 adults in Spain, reveals that 71% of households now purchase their Christmas food at least one week early. This shift is driven by a desire to manage spending, secure specific items, and organise meals.

Budgeting is a priority, with nearly half of families spending between 100 and 300 euros. To save, 90% of households use cost-cutting measures, such as utilising offers or planning menus. Price will influence 60% of shoppers more than it did last year.

Supermarkets remain the preferred choice for 51% of families, with store brands appearing in 81% of homes. In response, Aldi has launched its Special range, featuring over 150 products, with 70% of the gourmet selection priced at less than five euros.



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