A new report from Aldi, based on a survey of 1,300 adults in Spain, reveals that 71% of households now purchase their Christmas food at least one week early. This shift is driven by a desire to manage spending, secure specific items, and organise meals.
Budgeting is a priority, with nearly half of families spending between 100 and 300 euros. To save, 90% of households use cost-cutting measures, such as utilising offers or planning menus. Price will influence 60% of shoppers more than it did last year.
Supermarkets remain the preferred choice for 51% of families, with store brands appearing in 81% of homes. In response, Aldi has launched its Special range, featuring over 150 products, with 70% of the gourmet selection priced at less than five euros.
